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Lacie Larschan

Lacie Larschan is the Content Marketing Director at WalkMe and covers a range of topics related to SaaS, technology, business, and marketing.
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I Know What You Clicked Last Session – When Mobile Personalization Goes Too Far

Posted by Lacie Larschan on October 25, 2016October 30, 2016 Posted in Mobile App Engagement

While we’re in the spirit of Halloween, let’s discuss mobile personalization that goes too far because… it can be creepy.   To illustrate: If the thriller movie I Know What You Did Last Summer were remade today, Julie wouldn’t get a letter – she’d get a mobile notification, an app developer would be the group’s…

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5 Game-Changing Mobile UX Features Making Our Lives Easier

Posted by Lacie Larschan on September 22, 2016September 28, 2016 Posted in Mobile App Engagement

Take off your hat cow boy; the days of the wild, wild, west are gone and we’ve settled into a comfortable life of app suburbia.   Apps are no longer downloaded on a whim with no rules on unsettled territory. Today, with overcrowding and fierce competition in the app store, apps are being designed to…

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